Faith in ‪advertising‬ is dying while faith in peers is gaining. It has been for a long time. We as consumers are not as stupid as advertising makes it out that we are. We understand their tricks and sneaky ways. Just think, when was the last time you actually clicked on a pop-up not by accident?

The future of advertising is not in psychological tricks, gimmicks, and stretched "facts." Mass media advertising is shifting towards pure entertainment to the viewer, but the future of advertising is in facilitating word-of-mouth marketing and building brand ambassadors. The future of advertising is in trust and word of mouth, not bigger spreads.