Marketing, Startups, and Venture Capital
Drew is a data-driven marketer with a passion for crafting exceptional brand experiences. He currently runs marketing at High Alpha, an Indianapolis-based venture studio, and previously held roles in content marketing and product marketing at ExactTarget and Salesforce. At High Alpha, Drew advises and runs marketing in the early days for the High Alpha Studio portfolio companies, helping them scale to their first $1M in revenue and build world-class marketing teams.
If there are two things always on a salesperson’s mind, it’s closing more deals and closing them faster. Sales reps are always looking to be more effective and get to “yes” faster.
Here are some quick tips to help accelerate your sales cycle and close deals faster.
Read MoreAccording to comScore, 176 million people in the U.S. owned a smartphone as of November 2014. That’s over 50% of the entire U.S. population that carries a supercomputer in their pocket. Sales, customer service, marketing, and every other part of your business is being revolutionized by mobile.
LinkedIn reports that 70% of clicks to sponsored updates happen on mobile and Facebook had 1.12 billion mobile monthly active users as of September 2014. Considering that there will be 5 billion smartphones by 2017, 75 billion connected products by 2020 (largely used on mobile devices), and consumers have downloaded 140 billion mobile apps globally, the mobile imperative has never been greater.
Read MoreAs I've written before, social media can be a great place to generate new leads. Your organic social reach, though, typically will reach people who have already heard of your brand and products. Social ads can be a perfect solution to augment your social strategy and bring in more new leads, brand awareness, and engagement with a unique audience.
Read MoreBusinesses are always looking for more customers and to generate new leads. Social media is a great place to build a community and engage with audiences for small businesses and startups. Not only can social media help you raise brand awareness, but it can also be used to acquire new leads and ultimately new customers.
Below are nine ways to acquire new leads and customers using social media.
Read MoreFace it — founding, running, or working for a startup is hard and can be extremely stressful. The only constant is change, priorities are always shifting, and productivity is the key to success.
As an entrepreneur or employee at a startup, it’s vital for you to be as productive and efficient as you can. Not only will this help you be more effective and efficient at your job, but it will also help reduce the stress that comes with running and working at a startup.
Read MoreToday’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles—whether director, VP, or CMO.
We sought out to learn senior-level marketers’ top marketing goals and objectives, their measurements for success, their effectiveness with marketing technologies, and where they see growth in the future.
Read MoreAt the beginning of the year, my team released the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015.
We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email marketing, and more. We found that 84% of marketers plan to increase or maintain their marketing budget in 2015. Thirty-eight percent of marketers also plan to shift spending from traditional mass advertising to advertising on digital channels in 2015.
Read More"In an age of acceleration, nothing can be more exhilarating than going slow. And in an age of distraction, nothing is so luxurious as paying attention. And in an age of constant movement, nothing is so urgent of sitting still." - Pico Iyer
After returning from one of the most amazing trips of my life, I've been taking a great deal of time to reflect and really think about that experience. Too often I become engrossed with living life through a screen. Even on vacations most of us often succumb to enjoying ourselves through a camera lens. Some of the most impactful moments on that trip, though, were when I learned the art of stillness and to enjoy "going nowhere."
Read MoreAs we enter into 2015, we are bound to see countless resolutions made (and broken) over the next few weeks. With the beginning of a new year also comes yearly planning, sales forecasts, and goal setting in your professional life as well. As you start to map out your strategic plans and goals for your marketing organization in 2015, I've included five resolutions below that should be on every marketer’s resolution list for 2015.
Read MoreEvery month, Litmus, an email marketing testing and analytics software, analyzes and publishes the latest data on email client market share from their system. They've been tracking email opens across a different devices and clients for over four years.
Their research has seen the entire industry changed as mobile opens grew from 8% of email opens in 2011 to 48% at the end of 2014. Desktop opens also decreased from 58% in 2011 to 22% at the end of 2014. Below is their graph on the environment growth over the past four years.
Read MoreFrom What if you stopped? by Seth Godin:
What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that's not my question... what would happen to them?)
What would happen to your customers and to your prospects if you stopped doing your work?
If you stopped showing up, if you stopped selling them something, would they miss you if you were gone?
Read MoreSuper Bowl XLIX is officially in the books. The New England Patriots have been named World Champions once again, Katy Perry wowed the world riding in on a lion, and many people now understand what it is that GoDaddy.com actually offers. After a night of parties, cheering, and some of the most prolific advertising of the year, our team here at Salesforce Marketing Cloud is providing you with a comprehensive analysis of Super Bowl XLIX advertising and social media trends.
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