The 2015 State of Marketing: Marketers’ Top Priorities Across Digital Channels

At the beginning of the year, my team released the 2015 State of MarketingIn the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015.

We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email marketing, and more. We found that 84% of marketers plan to increase or maintain their marketing budget in 2015. Thirty-eight percent of marketers also plan to shift spending from traditional mass advertising to advertising on digital channels in 2015.

For more research and stats from the 2015 State of Marketingcheck out the Slideshare presentation below. You’ll find the biggest takeaways from the 2015 State of Marketing in these slides. Consult the full report for even more charts and recommendations. 

For our full findings, download our latest research report, The 2015 State of Marketing.

This post originally appeared on the Salesforce Blog.