Marketing, Startups, and Venture Capital
Drew is a data-driven marketer with a passion for crafting exceptional brand experiences. He currently runs marketing at High Alpha, an Indianapolis-based venture studio, and previously held roles in content marketing and product marketing at ExactTarget and Salesforce. At High Alpha, Drew advises and runs marketing in the early days for the High Alpha Studio portfolio companies, helping them scale to their first $1M in revenue and build world-class marketing teams.
From What if you stopped? by Seth Godin:
What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that's not my question... what would happen to them?)
What would happen to your customers and to your prospects if you stopped doing your work?
If you stopped showing up, if you stopped selling them something, would they miss you if you were gone?
Read MoreAs the month of Christmas campaigns unfolds, I wanted to put together a list to top holiday campaigns over the last few years — except I thought I would give it a little twist. Technology has certainly changed the way brands and their audiences are interacting and communicating. This has also left an impact on holiday campaigns.
Below I’ve featured some vintage Christmas campaigns and advertisements and highlighted some of their modern-day counterparts. I hope you enjoy!
These campaigns are not creations by or related to the Salesforce Marketing Cloud. We just admire these campaigns and strategies.
Read MoreI was reading a blog post by Seth Godin today during my lunch. He noted:
"You can't build a brand by trying to sue anyone who chooses to talk about you."
Instead, you have to create a compelling-enough product where the negatives and critique concerning your brand are far outweighed by the positive things people are saying about your brand.
It's a good thing when people are talking about your brand; as long as you're providing something noteworthy to talk about.
Create a product that compels engagement and online chatter related to your brand. Don't be afraid of what people have to say, but encourage that conversation (online or by literal word-of-mouth). If you give consumers something good to say about your brand, you have nothing to worry about. Any negative will be drowned out.