Marketing, Startups, and Venture Capital
Drew is a data-driven marketer with a passion for crafting exceptional brand experiences. He currently runs marketing at High Alpha, an Indianapolis-based venture studio, and previously held roles in content marketing and product marketing at ExactTarget and Salesforce. At High Alpha, Drew advises and runs marketing in the early days for the High Alpha Studio portfolio companies, helping them scale to their first $1M in revenue and build world-class marketing teams.
This deck is required reading to me for anyone in the tech industry—especially anyone working with startups.
I'm going to be reading Eric and Jonathan's coinciding book as well, but if you don't have time for the full book, I would highly recommend reading through his Slideshare.