I originally wrote this post on the Salesforce Marketing Cloud blog.

Over the past week a team here at Salesforce Marketing Cloud has been analyzing social media trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and the entire Thanksgiving weekend. We have been posting that data and analysis every day over the weekend here.

As we finished our analysis, I aggregated some data and found some interesting Black Friday and Cyber Monday weekend insights and stats to share.

Top Social Brands

Based on our analysis over the past week (11/26 - 12/2), we have officially crowned Walmart the most-mentioned brand on social for the Black Friday and Cyber Monday weekend. They received over 151,000 brand mentions on social during the Black Friday/Cyber Monday weekend. Amazon came in second with 127,000 mentions. You can see the rest of the top five social brands below.

Top Days by Post Volume

Below you can see the post volume relating to Black Friday and Cyber Monday over the entire month of November and the first day of December. There is no surprise that Black Friday was the most popular day for Black Friday/Cyber Monday social conversations with 2.7 million posts. Thanksgiving, though, came in second with almost 800,000 Black Friday posts. Cyber Monday came in fourth with 680,000 posts. Over 7 million Black Friday and Cyber Monday social posts, though, were published from November 1, 2014 through December 1, 2014.

Battle of the Sexes

Women beat out men every single day in social conversation volume over the Thanksgiving, Black Friday, and Cyber Monday weekend. The day before Thanksgiving saw the largest difference in the gender breakdown with 65% of social conversations coming from women and only 35% coming from men. Black Friday was slightly more even with women capturing 58% of the conversations and men capturing 42%.

Black Friday Grows Geographically

On Black Friday we analyzed over 33,000 social posts about Black Friday from outside the U.S. Canada, the UK, and Mexico were some of the top countries to start adopting this "shopping holiday" that began as a U.S. tradition.

You can see our full analysis for the holiday weekend organized by day here.

This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.