Drew Beechler

Marketing, Startups, and Venture Capital

Drew is a data-driven marketer with a passion for crafting exceptional brand experiences. He currently runs marketing at High Alpha, an Indianapolis-based venture studio, and previously held roles in content marketing and product marketing at ExactTarget and Salesforce. At High Alpha, Drew advises and runs marketing in the early days for the High Alpha Studio portfolio companies, helping them scale to their first $1M in revenue and build world-class marketing teams.

The Problem With Average

January 13, 2015 by Drew Beechler in marketing, startups

From Average is just another word for mediocre by Seth Godin

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

Seth raises a great point in his recent blog. We need to stop settling for average. That's just what it is — settling. It's time to overcome average and do something incredible.

I'm also currently in the middle of reading Linchpin by Seth Godin. I definitely recommend it for anyone who wants to "be less average."