The 2015 State of Marketing: Marketers’ Top Priorities Across Digital Channels
At the beginning of the year, my team released the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015.
We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email marketing, and more. We found that 84% of marketers plan to increase or maintain their marketing budget in 2015. Thirty-eight percent of marketers also plan to shift spending from traditional mass advertising to advertising on digital channels in 2015.
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