How Senior-Level Marketers Are Redefining Success and Integrating the Customer Journey [Slideshare]

in , , , , , ,

Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles—whether director, VP, or CMO. 

We sought out to learn senior-level marketers’ top marketing goals and objectives, their measurements for success, their effectiveness with marketing technologies, and where they see growth in the future.

Read More

The 2015 State of Marketing: Marketers’ Top Priorities Across Digital Channels

in , , , , , , ,

At the beginning of the year, my team released the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015.

We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email marketing, and more. We found that 84% of marketers plan to increase or maintain their marketing budget in 2015. Thirty-eight percent of marketers also plan to shift spending from traditional mass advertising to advertising on digital channels in 2015.

Read More

Top Trends from 2014’s Email Client Market Share

in , , ,

Every month, Litmus, an email marketing testing and analytics software, analyzes and publishes the latest data on email client market share from their system. They've been tracking email opens across a different devices and clients for over four years.

Their research has seen the entire industry changed as mobile opens grew from 8% of email opens in 2011 to 48% at the end of 2014. Desktop opens also decreased from 58% in 2011 to 22% at the end of 2014. Below is their graph on the environment growth over the past four years. 

Read More