How Senior-Level Marketers Are Redefining Success and Integrating the Customer Journey [Slideshare]

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Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles—whether director, VP, or CMO. 

We sought out to learn senior-level marketers’ top marketing goals and objectives, their measurements for success, their effectiveness with marketing technologies, and where they see growth in the future.

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The 2015 State of Marketing: Marketers’ Top Priorities Across Digital Channels

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At the beginning of the year, my team released the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015.

We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email marketing, and more. We found that 84% of marketers plan to increase or maintain their marketing budget in 2015. Thirty-eight percent of marketers also plan to shift spending from traditional mass advertising to advertising on digital channels in 2015.

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5 Marketing Resolutions to Make in 2015

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As we enter into 2015, we are bound to see countless resolutions made (and broken) over the next few weeks. With the beginning of a new year also comes yearly planning, sales forecasts, and goal setting in your professional life as well. As you start to map out your strategic plans and goals for your marketing organization in 2015, I've included five resolutions below that should be on every marketer’s resolution list for 2015.

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Top CES 2015 Social Trends

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This week CES took over Las Vegas. Amid the celebrity sightings, guest speakers, concerts, and driverless cars, the top consumer electronics brands in the world all converge for one epic week of product announcements, keynotes, smart "things," and selfie sticks. 

The reoccurring themes of this year's show were wearable technology, health and fitness, and automobiles. Sony launched the 4K Action Cam. Samsung announced a new 4K TV that bends on command. Mercedes revealed their self-driving concept car. Audi showed off a smart watch that can control a car. And Toyota announced they are planning to release their fuel cell patents to the world.

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