Drew Beechler

Marketing, Startups, and Venture Capital

Drew is a data-driven marketer with a passion for crafting exceptional brand experiences. He currently runs marketing at High Alpha, an Indianapolis-based venture studio, and previously held roles in content marketing and product marketing at ExactTarget and Salesforce. At High Alpha, Drew advises and runs marketing in the early days for the High Alpha Studio portfolio companies, helping them scale to their first $1M in revenue and build world-class marketing teams.

Learning the Art of Stillness in South Africa

May 19, 2015 by Drew Beechler in mobile, travel, writing

"In an age of acceleration, nothing can be more exhilarating than going slow. And in an age of distraction, nothing is so luxurious as paying attention. And in an age of constant movement, nothing is so urgent of sitting still." - Pico Iyer

After returning from one of the most amazing trips of my life, I've been taking a great deal of time to reflect and really think about that experience. Too often I become engrossed with living life through a screen. Even on vacations most of us often succumb to enjoying ourselves through a camera lens. Some of the most impactful moments on that trip, though, were when I learned the art of stillness and to enjoy "going nowhere."

The Truth Behind Bullet Points

May 06, 2014 by Drew Beechler in writing

From Most presentations aren't bullet proof by Seth Godin:

Bullets do not save time. Memos save time. Presentations aren't about the most concise exposition of facts, they are about changing minds.
Bullets are actually aggressive, they're gotchas lying in wait to be brought up later, either by an observer calling you out or a presenter reminding us he told us so.
Bullets do not make it easier to remember what's being said.
Bullets create tension about what the next bullet is going to say, instead of actually communicating your idea. When we see a bullet, we check it off and stop paying attention until the next one appears.