Marketing, Startups, and Venture Capital
Drew is a data-driven marketer with a passion for crafting exceptional brand experiences. He currently runs marketing at High Alpha, an Indianapolis-based venture studio, and previously held roles in content marketing and product marketing at ExactTarget and Salesforce. At High Alpha, Drew advises and runs marketing in the early days for the High Alpha Studio portfolio companies, helping them scale to their first $1M in revenue and build world-class marketing teams.
The size of customer segments is shrinking to one.
As I've said before, the future of marketing and advertising will be personalized, relevant experiences.
Digital marketing and "big data" (as terrible of a term that is) are powering these experiences. Look out for "traditional media" to also start to evolve into this model with the adoption of connected devices and the Internet of Things (another term I absolutely hate).