Last week’s Google I/O 2014 developer conference left many developers swooning. With typical tech keynote fashion, product announcements, feature enhancements, a new operating system, new developer programs, and much more were all packed into a two-and-a-half-hour keynote—the full recording can be found at the bottom of this post for any Google enthusiasts out there with a free three hours.

There have been many recaps and articles on the news from the conference, but I wanted to call out some of the big news specifically for marketers and the impact Google's announcements will have on your future marketing plans. Below, is my recap of the keynote and conference along with the major takeaways for marketers.