Marketing, Startups, and Venture Capital
Drew is a data-driven marketer with a passion for crafting exceptional brand experiences. He currently runs marketing at High Alpha, an Indianapolis-based venture studio, and previously held roles in content marketing and product marketing at ExactTarget and Salesforce. At High Alpha, Drew advises and runs marketing in the early days for the High Alpha Studio portfolio companies, helping them scale to their first $1M in revenue and build world-class marketing teams.
Businesses are always looking for more customers and to generate new leads. Social media is a great place to build a community and engage with audiences for small businesses and startups. Not only can social media help you raise brand awareness, but it can also be used to acquire new leads and ultimately new customers.
Below are nine ways to acquire new leads and customers using social media.
Read MoreToday’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles—whether director, VP, or CMO.
We sought out to learn senior-level marketers’ top marketing goals and objectives, their measurements for success, their effectiveness with marketing technologies, and where they see growth in the future.
Read MoreAt the beginning of the year, my team released the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015.
We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email marketing, and more. We found that 84% of marketers plan to increase or maintain their marketing budget in 2015. Thirty-eight percent of marketers also plan to shift spending from traditional mass advertising to advertising on digital channels in 2015.
Read MoreEvery month, Litmus, an email marketing testing and analytics software, analyzes and publishes the latest data on email client market share from their system. They've been tracking email opens across a different devices and clients for over four years.
Their research has seen the entire industry changed as mobile opens grew from 8% of email opens in 2011 to 48% at the end of 2014. Desktop opens also decreased from 58% in 2011 to 22% at the end of 2014. Below is their graph on the environment growth over the past four years.
Read MoreAs the month of Christmas campaigns unfolds, I wanted to put together a list to top holiday campaigns over the last few years — except I thought I would give it a little twist. Technology has certainly changed the way brands and their audiences are interacting and communicating. This has also left an impact on holiday campaigns.
Below I’ve featured some vintage Christmas campaigns and advertisements and highlighted some of their modern-day counterparts. I hope you enjoy!
These campaigns are not creations by or related to the Salesforce Marketing Cloud. We just admire these campaigns and strategies.
Read MoreOver the past year, Salesforce Marketing Cloud has conducted a number of original research studies, benchmark reports, and marketing leadership surveys. All of this new research has given us quite a library of data and mind-blowing statistics on how both brands and consumers use technology to interact with each other.
I've compiled many of these statistics into a single list of 75 digital marketing stats from 2014 research.
Read MoreContent Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America and the third annual B2C Content Marketing Benchmarks, Budgets, and Trends—North America reports. These reports are full of statistics and trends in content marketing, but here are some key takeaways for content marketers when it comes to building a cohesive customer journey. I've broken out the key takeaways by B2B and B2C.
Read MoreYesterday Instagram announced a “new suite of business tools for brands” that will be rolled out over the next weeks and months. The suite included long-needed tools for account insights, advertising insights, and ad development. They also announced the rollout of these tools and Instagram ads for all Instagram brands in the coming future, not just their original launch brands.
Instagram, now a “community of more than 200 million worldwide”, is quickly becoming a powerful platform for businesses. There were some of the first to jump on Instagram videos—a study late in 2013 found that 40% of the top 1,000 most popular Instagram videos were from brands.
Read MoreFrom Cracking the pottery by Seth Godin:
Read MoreI find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.
It's been a long time since I wrote for my personal blog. Recently, I've been doing a good deal of writing for the ExactTarget Blog. You can read some of my posts over there to see some of my recent work, research, and insights on digital marketing, email, social media, mobile, and content marketing.
Graduating college, life, and starting my job at ExactTarget got in the way of blogging, but I decided I wanted to start writing regularly again here. I'm reviving this blog and from now on will be posting regularly.
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